YOUR United Way

Creating Opportunities for a Better Life for Everyone

When you invest in your community through United Way, you’re joining tens of thousands of others, supporting strategies, partnerships, and programs that are changing lives for the better on a scale that simply wouldn’t be possible without you. Combining our shared knowledge, experience, talents and resources, we can make great things happen in Winnipeg that we never could by working on our own.

Together, we’re creating opportunities for a better life for everyone that lives in Winnipeg.


To accomplish this, United Way of Winnipeg has developed a Community Impact strategy around three essential focus areas guided by four key strategies.

Three Essential Focus Areas

Helping Kids Be All They Can Be: To succeed in school and life, children need role models and the skills to help them graduate and achieve their full potential. United Way supports mentorship, counselling, and out of school programs that nurture self-esteem, confidence, positive behaviour and a sense of belonging so kids can grow into engaged and productive adults. Helping Kids Be All They Can BeHelping Kids Be All They Can Be

Moving People From Poverty To Possibility: To be financially stable and self-sufficient, families first need the knowledge and tools to maximize their income and savings. United Way supports money management and matched savings programs, financial counselling, social enterprise and employment training programs that help individuals and families build their assets for long-term stability.

Supporting Healthy People And Strong Communities: The health of our neighbourhoods and the well-being of individuals have a profound impact on the quality of life in Winnipeg. United Way supports recreation, parenting, wellness, mental health and social programs that give people the tools, confidence and support to take better care of themselves, their families and their community.


 Four Key Strategies

Support an Essential Network: As the only organization apart from government to provide multi-year core funding, United Way supports and strengthens the stability and sustainability of an essential network of more than 100 interdependent programs, partnerships and agencies.


Address Underlying Causes: United Way is committed to partnerships that are working to find innovative solutions to the underlying causes of our city’s most pressing issues – to prevent problems from occurring in the first place and create long-lasting change.


Build Knowledge & Influence Change: United Way collaborates with leading organizations to gather research and community input to build awareness, dispel myths, and inform policies that contribute to removing barriers for people who are working to create better lives for themselves and their families.


Inspire Action: United Way inspires people to take action and be part of making our city a better place to live. Everyone has a role to play and can make a difference . Whether it’s sharing time, knowledge or dollars, together we can accomplish more than we ever could on our own.