At Work in our Community

Creating Opportunities for a Better Life for Everyone

United Way is a community impact organization, focusing on changing social conditions and creating opportunities for a better life for individuals, families and communities.

We work to address the underlying causes of social problems, effecting long-term changes that can be sustained over time.

This makes our community a better place to live for everyone, ourselves and our families included.

Because it takes a whole community working together to change social conditions, United Way works to build partnerships that mobilize communities, agencies, funders and other sectors to achieve shared goals.

United Way Winnipeg has developed a Community Impact strategy around three essential focus areas guided by four key strategies, and we’re highlighting 4 key priorities where we think we can make a big difference in the overall health of our community in the next few years.

Together, we’re creating opportunities for a better life for everyone that lives in Winnipeg.


Over the next 3 years, United Way is focused on moving the needle on the issues Winnipeggers told us are critical in our community. By 2019 we’re working towards:

  • Providing 1800 more mentors to help kids build strong relationships, make better choices and do better in school.
  • Connecting 4000 more youth with mental health supports to help them manage better at home, school, work, and in the community.
  • Moving more families into greater stability by providing 1700 more people job skills and 1100 more families with money management training.
  • Helping 2700 more families get more help close to home at neighbourhood family centres.

Read our full 2016-2019 Moving Forward strategic plan for more information.

Three Essential Focus Areas

The core of our work is our support for a thriving network of community services all across Winnipeg—a network we’ll keep strong with your help. These are the network’s focus areas:

Helping Kids Be All They Can Be: To succeed in school and life, children need role models and the skills to help them graduate and achieve their full potential. United Way supports mentorship, counselling, and out of school programs that nurture self-esteem, confidence, positive behaviour and a sense of belonging so kids can grow into engaged and productive adults. Helping Kids Be All They Can BeHelping Kids Be All They Can Be

Moving People From Poverty To Possibility: To be financially stable & self-sufficient, families need the knowledge & tools to maximize their income & savings. We support money management and matched savings programs, financial counselling, social enterprise and employment training programs that help individuals and families build their assets for long-term stability.

Supporting Healthy People And Strong Communities: The health of our neighbourhoods and the well-being of individuals have a profound impact on the quality of life in Winnipeg. United Way supports recreation, parenting, wellness, mental health and social programs that give people the tools, confidence and support to take better care of themselves, their families and their community.

Four Key Strategies

Support an Essential Network: As the only organization apart from government to provide multi-year core funding, United Way supports and strengthens the stability and sustainability of an essential network of more than 100 interdependent programs, partnerships and agencies.

Address Underlying Causes: United Way is committed to partnerships that are working to find innovative solutions to the underlying causes of our city’s most pressing issues – to prevent problems from occurring in the first place and create long-lasting change.

Build Knowledge & Influence Change: United Way collaborates with leading organizations to gather research and community input to build awareness, dispel myths, and inform policies that contribute to removing barriers for people who are working to create better lives for themselves and their families.

Inspire Action: United Way inspires people to take action and be part of making our city a better place to live. Everyone has a role to play and can make a difference . Whether it’s sharing time, knowledge or dollars, together we can accomplish more than we ever could on our own.