Creating Opportunities for a Better Life for Everyone
United Way is in the community impact business, which really means a focus on changing social conditions and creating opportunities for a better life for individuals, families and communities. In doing so we make our community a better place to live for everyone, ourselves and our families included.
Community impact isn’t new to United Way of Winnipeg, but what is new is the focus. Today’s United Way places greater emphasis on addressing the underlying causes of social problem, working to effect long-term changes that can be sustained over time.
Because it takes a whole community working together to change social conditions, United Way works to build partnerships that mobilize communities, agencies, funders and other sectors to achieve shared goals.
United Way of Winnipeg has developed a Community Impact strategy around three essential focus areas guided by four key strategies.
Three Essential Focus Areas
Helping Kids Be All They Can Be: To succeed in school and life, children need role models and the skills to help them graduate and achieve their full potential. United Way supports mentorship, counselling, and out of school programs that nurture self-esteem, confidence, positive behaviour and a sense of belonging so kids can grow into engaged and productive adults. Helping Kids Be All They Can Be
Moving People From Poverty To Possibility: To be financially stable and self-sufficient, families first need the knowledge and tools to maximize their income and savings. United Way supports money management and matched savings programs, financial counselling, social enterprise and employment training programs that help individuals and families build their assets for long-term stability.
Supporting Healthy People And Strong Communities: The health of our neighbourhoods and the well-being of individuals have a profound impact on the quality of life in Winnipeg. United Way supports recreation, parenting, wellness, mental health and social programs that give people the tools, confidence and support to take better care of themselves, their families and their community.
Four Key Strategies
Support an Essential Network: As the only organization apart from government to provide multi-year core funding, United Way supports and strengthens the stability and sustainability of an essential network of more than 100 interdependent programs, partnerships and agencies.
Address Underlying Causes: United Way is committed to partnerships that are working to find innovative solutions to the underlying causes of our city’s most pressing issues – to prevent problems from occurring in the first place and create long-lasting change.
Build Knowledge and Influence Change: United Way collaborates with leading organizations to gather research and community input to build awareness, dispel myths, and inform policies that contribute to removing barriers for people who are working to create better lives for themselves and their families.
Inspire Action: United Way inspires people to take action and be part of making our city a better place to live. Everyone has a role to play and can make a difference . Whether it’s sharing time, knowledge or dollars, together we can accomplish more than we ever could on our own.
The menu on the upper right of this page gives an overview of the many ways United Way of Winnipeg is working with others to achieve a shared vision of a thriving community where everyone can realize their potential.