Goodwork gives over $40,000 in creative work


A lot of creativity can happen in a single day with the right motivation.

The country’s first-ever Goodwork event was a runaway success with 49 volunteers from Winnipeg’s creative community pulling together to share their marketing and creative skills with local non-profit agencies in need.

Secret Handshake // GoodWork Event 2013 from Handcraft on Vimeo.

Members of the creative society Secret Handshake from ad agencies, web companies, freelancers and students were matched with 14 United Way partner agencies and other non-profits to produce projects that will help them serve the community and would normally be out of their reach.

At 10:30 volunteers gathered in a single room in the United Way of Winnipeg building and kicked off the marathon day, aiming to get 37 projects ready to be picked up by agencies in the evening. With their skills in branding, design, marketing strategy, social media strategy, writing and web development everything from business cards to websites were created and delivered by 6:00pm. In total, volunteers contributed an estimated $40,000 worth of creative work to the community.

“Today was an incredible success with the response from volunteers and the excitement from the non-profits we worked with,” says Goodwork chair and Secret Handshake co-founder Leanne Schmidt. “Non-profit agencies usually don’t have lines for this in their budget. Today’s work means that they’ll be able to get the word out and help more people in the community.”

“We’re always looking for ways to connect community members, and help our agency partners make a bigger difference in Winnipeg,” says Scott Sime, United Way’s Vice President, Marketing & Engagement. “The fact that it’s the first of its kind says so much about Winnipeg’s volunteer spirit, and we were so proud to be hosting.”

Goodwork is sponsored by McLaughlin Capital Management of RBC Dominion Securities Inc. and New Media Manitoba.

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