A little unconventional for a financial services company? Definitely – but it was all explained when passersby saw the “United Way Event in Progress” sign on the door. As part of their workplace campaign in support of United Way, dozens of employees formed teams to compete in a relay with events like Flip the Cup, Survivor Puzzle, and of course, the lobby scooter race, complete with colour commentary from 103.1 Virgin Radio’s Chrissy Troy. The eventual winners? Fast and Furious: Analyst Drift.
But behind the fun and games of their workplace campaign is a strong commitment to support their community – last year, Investors Group raised an amazing $452,000 for United Way.
“When someone asks me why they should support United Way,” says co-Employee Campaign Chair Ryan Solomon, “I bring out the booklet of agency partners and show them. There are just so many agencies supported by United Way, and most of us have no idea. It doesn’t just help those that are in poverty, it touches everyone’s lives. It’s all over the whole city and I don’t think a lot of people realize it.“
Seeing that list of agencies hit home for co-Employee Campaign Chair Jodi Hargreaves. “We try to show the personal stories of United Way, and mine is one of them. One of my children is affected by ADHD, and the Family Centre (a United Way agency partner) was instrumental in setting up support. That was a real touchstone for me, to know firsthand what my contributions support.”
Thanks for everything, Investors Group!