Downtown’s legendary Whiteout Street Parties will continue to help Winnipeggers in need as the puck drops on a renewed relationship between United Way Winnipeg and several community partners.
“Winnipeg Jets hockey is more than just a game, it’s an identity,” Premier Wab Kinew said at Wednesday’s announcement. “The fact that the whiteout street parties provide an affordable, accessible way for Manitobans from all walks of life to participate is so great—and the fact that it’s going to a good cause, the money being raised makes it all the better.”
The Winnipeg Jets, Economic Development Winnipeg, City of Winnipeg, Province of Manitoba, and True North Sports and Entertainment, along with United Way Winnipeg, are all proud partners of the hugely popular outdoor playoff events.
At the upcoming whiteout parties, 5,000 people will get to watch Winnipeg Jets home playoff games on three big screen TVs just outside the Canada Life Centre on Donald Street. Tickets for the 2024 series go on sale through Ticketmaster on April 17—and $5 from every $10 ticket sold will be reinvested back into our community through United Way Winnipeg.
"These funds will make a tangible difference in the lives of our fellow Winnipeggers."
Thanks to the generosity of fans, the 2019 and 2023 whiteout parties raised more than $212,000 for community agencies to help Winnipeggers in need. The funds were distributed equally among social services agencies aligned with the pillars of addiction, homelessness, and mental health, and with a particular focus on our downtown.
“These funds will make a tangible difference in the lives of our fellow Winnipeggers,” said President and CEO Michael Richardson.
“I know that when Winnipeggers come together around a common cause, there’s an energy and an excitement that gives everyone momentum to move this city forward.”

Funds raised from previous Whiteout Street Parties have supported a number of local projects and organizations, some of which include:
- Astum Api Niikinaahk, 22 tiny home units and programming for people transitioning out of homelessness, plans to use the funds to build a sweat lodge. This will include purchasing building materials, poles, firewood, food, tobacco, and cloth.
- Main Street Project helped an additional 227 people access addiction stabilization and treatment, adding 13 withdrawal management beds and intends to hire individuals from the community through Siloam Mission’s MOST (Mission Off The Streets) program to do community clean up on a regular basis.
- Eagle Urban Transition Centre rented space for ceremonies and covered costs for community and cultural events, such as Pow Wows, medicine picking, drum making, and ribbon clothing making. Funds will also help support homeless clients with expenses not covered by current programming budgets, including damage deposits, food, cleaning supplies, and bedding.
- Spence Neighbourhood Association provided an overnight space for youth aged 13-26, where they could access food and resources, ensuring basic needs were met in a supportive, kind, and welcoming environment.
- Tenants experiencing short-term difficulty and the possibility of eviction due to an unforeseen financial crisis received support paying their rent.
- Holy Names House of Peace—a safe home for newcomer women in transition—created a greenspace behind their building that is “beautiful and welcoming for all.”
- The Bruce Oake Recovery Centre supported the costs associated with a treatment stay for an individual experiencing addiction at the long-term residential care and treatment centre for adult males struggling with drug and alcohol addiction.
- N’Dinawemak – Our Relatives’ Place, an Indigenous-led community resource offered a 24/7 space for people experiencing homelessness, and will purchase and install a commercial washer and dryer for all those staying at N’Dinawemak to use.
“Together, as we cheer on the Jets, we will rally in the heart of Winnipeg,” said Richardson. “Bringing our community together and ensuring we don’t leave anyone behind.”