Board members, volunteers & staff are guided in their work by a strong commitment to the community, grounded in social consciousness. By reflecting Winnipeg’s values, United Way adds relevance to the work of other service providers.
Conviction… through visionary leadership, passion, and a commitment to excellence
Compassion… through empathy, understanding, and caring
Courage… through inquisitive exploration, innovation, and risk-taking
Connectedness… through relationships, community engagement, inclusion, and empowerment
Credibility… through effective stewardship, fiscal prudence, self-assessment, and transparency