Our vision & mission

We believe everyone in Winnipeg deserves a chance to have a good life.

United Way logo.

We’re committed to making measurable, lasting change in our community today, and for tomorrow.

  • Our vision is a thriving community where everyone can realize their potential.
  • Our mission is to improve lives & build community by engaging individuals & mobilizing collective action.

We strive passionately for these ideals. It’s our promise to the community that we’ll invest resources where they’re needed most and where they’ll do the most good.

United Way Winnipeg’s work is making our community a better place for everyone.

United Way logo.

Our values

Board members, volunteers & staff are guided in their work by a strong commitment to the community, grounded in social consciousness. By reflecting Winnipeg’s values, United Way adds relevance to the work of other service providers.

Conviction… through visionary leadership, passion, and a commitment to excellence

Compassion… through empathy, understanding, and caring

Courage… through inquisitive exploration, innovation, and risk-taking

Connectedness… through relationships, community engagement, inclusion, and empowerment

Credibility… through effective stewardship, fiscal prudence, self-assessment, and transparency

EricaOur Vision & Mission