Our vision & mission

We believe everyone in Winnipeg deserves a chance to have a good life.

United Way logo.

We’re committed to making measurable, lasting change in our community today, and for tomorrow.

  • Our vision is a thriving community where everyone can reach their potential.
  • Our mission is to improve lives & build community by engaging individuals & mobilizing collective action.

We strive passionately for these ideals. It’s our promise to the community that we’ll invest resources where they’re needed most and where they’ll do the most good.

United Way Winnipeg’s work is making our community a better place for everyone.

United Way logo.

Our values

United Way Winnipeg is guided by these values:

• We believe in an inclusive and equitable community where every person is valued.

• We believe we can make the biggest difference by working together.

• We care about people and see their strengths.

• We are accountable to each other and the community.

• We are volunteer led and work in partnerships.

• We are committed to excellence and passionate about building a better city for everyone.


EricaOur Vision & Mission