By starting their campaign early and inspiring more than 96 per cent employee participation in 2011, PricewaterhouseCoopers took a quantum leap toward a company-wide commitment to our community and United Way. In the process, they earned their very first Campaign Chair’s Award—the highest level of recognition through United Way which acknowledges strong growth, participation and Leadership within a workplace campaign.
A record number of employees and partners donated $1200 or more—31 compared to 22 in 2010. That leadership is key, says Employee Campaign Co-Chair Mary Ann Porter. “We get tremendous support from the partners and senior leaders of the firm. That really helps in the success of our United Way campaigns.”
In the past five years, PwC’s United Way Campaign has nearly doubled. “I think every year, people become more aware of the importance of United Way: the need to support it; the many types of agencies supported by United Way; how it’s touched probably everybody in one way or another,” says Porter.