The Social Purpose Institute supports leaders of small and medium-sized businesses to develop their social purpose propositions and unleash their company’s potential to create positive social change and strengthen their business.
Social Purpose Innovators is a unique introductory program that helps businesses uncover or further refine their core, societal reason for being.
It’s a cohort-based, strategy-focused, intensive program that includes a mix of expert and peer-to-peer learning, collaborating, and hands-on work – both in and between sessions.
Participant partners from each company work together to prepare for each session, present results of their learnings, and work with other organizations (non-competitors) to brainstorm go-forward approaches to help them define and refine their unique social purpose.
Lab Session 1
RESEARCH: Uncover your company’s distinctive strengths, the passions of your key stakeholders, and the societal issues you can have the most impact on through your core business.
Lab Session 2
IDEATE: Innovate and refine your social purpose options.
DEFINE: Determine your company’s higher calling, frame its revitalized business model, and prepare to test your social purpose with key audiences on a “Hot Seat.”
Lab Sessions 3 & 4
TEST & REFINE: Present your draft social purpose to your cohort and a diverse group of community thought leaders and influencers on the “Hot Seat” for input and refinement. Crowdsource opportunities to help bring your social purpose to life.
Social Purpose Innovators involves 10-20 hours of preparatory work between each session to research, ideate, define, and create your organization’s social purpose.
- Executive / Board-level commitment (two people per company)
- Introductory interview with Social Purpose Institute facilitators
- Six half-day virtual workshop sessions
- 10-20 hours of prep work between sessions
- Two consistent, senior-level participants
We are currently recruiting a cohort of Social Purpose Innovators for launch in October, 2021.