United Way and MTS team up to give kids a blue and golden opportunity.
It was a scorching summer day as temperatures topped 27 degrees. But the hot ticket was the Blue Bombers tailgate party in United Way’s parking lot at 580 Main Street.
Hosted by United Way’s GenNext Council, there were Minute to Win It style games, free Mac’s Frosters, and Smokin Bob’s selling delicious dogs (with a portion of the profits supporting United Way).
But the festivities were only a warm up to the main event, a special announcement from the Blue Bombers and MTS-a donation of 100 tickets to every Bomber home game that United Way will distribute to its youth serving agencies.
“MTS is a huge supporter of United Way and applauds the agency for everything it does for youth here in Manitoba and across Canada,” said Kelvin Shepherd, President, MTS. “As the home team telecommunications provider in Manitoba, we are always looking for ways to give back to the community and by partnering with the Blue Bombers, we will be able to provide young people and their families the opportunity to take part in a proud Winnipeg tradition.”
Now, almost 1000 local youth who would not perhaps have had the opportunity to attend a game will be able to cheer on the Blue Bombers from the new MTS Zone in section A at Canad Inns Stadium.
“These tickets are one more opportunity for United Way and our agency partners to keep kids active and engaged during the critical hours when they are not in school, a time when they might otherwise be exposed to negative influences,” said Scott Sime, Vice President of Marketing and Engagement at United Way. “United Way is extremely grateful to MTS and the Blue Bomber organization for giving kids and their families a chance to spend quality time together.”
Buck Pierce was also on hand. The Bombers quarterback has been visiting kids at United Way supported after-school programs all summer, passing along the message that like their sports heroes, with a little hard work they can achieve their goals.
“I just want to thank United Way and MTS for providing this chance for kids to come and experience a professional football game and to be up close and personal with the players in Section A,” he said. “It’s an experience they will never forget.”
And kids from Boys & Girls Clubs of Winnipeg, one of the organization that will benefit, got exactly that, suiting up in a limited edition t-shirt courtesy of MTS and ending the day by playing a friendly game of catch with the Bombers’ quarterback.