Every year Nav Canada, the private nonprofit that manages Canada’s civil air navigation service, hosts a national campaign that raises money for local United Ways across the country.
This year Winnipeg’s Nav Canada campaign grew enormously, from 17 donors the previous year to an impressive 43 donors!
We spoke to Employee Campaign Chair (or ECC—the workplace volunteer who manages the whole United Way campaign) Marie-Pier Berman to find out more about Nav Canada’s Winnipeg campaign.
United Way: How did you manage to engage so many more coworkers in the campaign this year?
Marie-Pier Berman: I wanted to do things that would raise awareness of the benefits of investing in United Way, while increasing enthusiasm for the campaign.
When asked to take on the role (of ECC), I researched our local United Way branch, and in so doing realized how much I wasn’t aware of. I wanted to share that knowledge with others.
With the help of our United Way Sponsored Executive, we put together a slide show of interesting facts, and also selected the slides that I thought would have the most impact, and posted them throughout our workplace.
This served two purposes: it helped to educate people, showing them how their donations have helped in the past, and it encouraged them to donate again.
At our campaign kick-off, employees had the chance to hear from some spectacular speakers who had used the services of United Way when going through difficult times in their lives.
(We had) activities like raffles for Jets and curling tickets, prime parking spots, give-aways for the Winnipeg deep-freeze during the winter months, and our biggest hit of the year – a Tailgate Party to end our campaign!
United Way: What was your favourite campaign moment?
Marie-Pier Berman: My favourite moment was seeing everyone come together to help with the Tailgate Party. We had never done something like this before, so we didn’t know if it would be a success or a flop!
Numerous employees put up their hands to provide food for the event. Seeing one hundred people line up to partake, made it all worthwhile.
Seeing everyone donate and enjoy mingling at these gatherings increases our camaraderie and engagement, and we love having happy employees!
United Way: What do you think inspired so many of your coworkers to give this year?
Marie-Pier Berman: I think through increased knowledge, people were surprised by things they were learning about the United Way organization.
The speakers at the kick-off spoke from the heart and our employees were able to relate. It’s always a good thing to take a moment to reflect on the good things we have in life and be able to give back.
It has been a pleasure being the local chairperson for the 2013 United Way campaign here in Winnipeg, I am very proud of what we have achieved this year.
I can’t take all the credit for our successes; I am lucky to be surrounded by a great team of individuals who helped me put all these events together!